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The fact that Team Neotel participates in professional cycling tours and races throughout South Africa is reflected in our collaboration with sponsors, many of whom take advantage of the opportunity available to access the various markets across the country.
Team Neotel attracts extensive media coverage, giving our sponsors exposure on television, in newspapers and magazines, etc. on a variety of markets. This exposure is used to strengthen sponsor brands and increase awareness of the company. In addition, our sponsors actively work to exploit the link to Neotel's values as part of the means for developing their brand.
In the past five years our sponsors have successfully used these opportunities to develop networks and strengthen company relationships with their most important target groups and decision-makers.
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